Paulo Prado

Marketing e Comportamento do Consumidor

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Fábio Pimenta de Pádua Jr. (2015) – Significado do Sorriso em Comunicação Não-Verbal

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RSS Journal of Marketing

  • Combating AI-Generated Hoaxes: Media Workflows for 2026
  • Should Your Business Bet on Great¹⁰⁰⁰ Grandma’s Taste Using Genetic Data?
  • The 2025 G2 DAM Vendor Report
  • The RFP Guide: Email Marketing for Higher Education
  • Inclusive Design
  • Brand Measurement in an AI-driven world
  • Teaching Inclusive Design: Starter Kit and 25 Mini Case Studies for Classroom Use
  • Digital Marketing Accelerator: Today’s essential strategies
  • An Innovative New Tool Draws on Emojis to Improve Consumer Sentiment Analysis
  • The future of marketing in the era of AI.

RSS Journal of Marketing Research

  • Online Venting: The Impact of Temporal Proximity Cues and Emotionality on Perceptions of Negative Online Review Value
  • The Power of Star Creators: Evidence from the Live Streaming Industry
  • It Takes One to Buy but Two to Say Goodbye: Asymmetrical Preference for Others’ Involvement in Product Decisions Across the Customer Journey
  • The Different Effects of Mass-Media Marketing and Personal Sales Budgets Across the Life Cycle of B2B High-Tech Start-Ups
  • When Words Meet Visuals: How Content Composition Drives Social Media Engagement for Marketer-Generated Content
  • Just Keep It: When and Why Returnless Product Returns Foster Brand Support
  • AI for Customer Journeys: A Transformer Approach
  • Who Will I Be With(out) You? Consequences of Perceived Romantic Relationship Status Stability on Product Rentals
  • The Stability Effect for Weight Judgments
  • Who Benefits from Alternative Data for Credit Scoring? Evidence from Peru

    Lista de Links

    • American Marketing Association
    • Anpad
    • Association for Consumer Research
    • European Marketing Academy
    • Society for Consumer Psychology
    • Society for Marketing Science

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