Paulo Prado

Marketing e Comportamento do Consumidor

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Fábio Pimenta de Pádua Jr. (2015) – Significado do Sorriso em Comunicação Não-Verbal

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RSS Journal of Marketing

  • The Brand Marketer’s YouTube Playbook
  • Where Marketing Strategy Meets Sales Execution
  • How to Build a Brand Your ICP Won’t Forget
  • How to Quit Your Job and Launch a Business Before It’s Too Late
  • Referral Contagion: Capturing the Full ROI of Referral Programs
  • Is AI-guided conversation the next era of brand insight?
  • Addressing Consumer Well-Being in “Immersive Services” like Healthcare, Education, and Hospitality
  • Combating AI-Generated Hoaxes: Media Workflows for 2026
  • Should Your Business Bet on Great¹⁰⁰⁰ Grandma’s Taste Using Genetic Data?
  • The 2025 G2 DAM Vendor Report

RSS Journal of Marketing Research

  • Marketing and Economics of Harm Reduction: Evidence from Conservation Field Experiments
  • The Open Design Effect
  • Bots Bargaining with Humans: Building AI Super-Bargainers with Algorithmic Anthropomorphization
  • A Comparative Analysis of Frontline Employee Wellness Benefits and Customer Responsiveness: A Social Exchange Theory Perspective
  • The Effects of Mergers and Acquisitions on Marketing Decisions and Effectiveness: Evidence from the Biopharma Industry
  • Fair Lending in Car Financing: Unintended Racial Consequences of Consumer Financial Protection Bureau Supervision of Dealer Markups
  • Rewarding Money or Time? The Sunk Cost Effects of Customized Rewards in Loyalty Programs
  • The Influential Solo Consumer: When Engaging in Activities Alone (vs. Accompanied) Increases the Impact of Recommendations
  • The Trajectory of Confidence: Experience, Certainty, and Consumer Choice
  • The Weekend Effect in Online Reviews

    Lista de Links

    • American Marketing Association
    • Anpad
    • Association for Consumer Research
    • European Marketing Academy
    • Society for Consumer Psychology
    • Society for Marketing Science

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