Paulo Prado

Marketing e Comportamento do Consumidor

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Fábio Pimenta de Pádua Jr. (2015) – Significado do Sorriso em Comunicação Não-Verbal

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ENGLISH

RSS Journal of Marketing

  • The Psychology of Feedback Design: How the Same Ratings Look Better (or Worse) Depending on Format
  • Where Credibility Meets Culture: The Future of Local Influence
  • Those Who Know Less About AI are More Likely to Adopt It
  • 15 Influencer Marketing Trends to double your Affiliate Sales
  • How AI and Plagiarism Threaten Media Integrity and Profitability
  • The Heritage Discount: The Story Behind the Price
  • New Editors at the Journal of Public Policy & Marketing
  • Journal of Marketing Research Welcomes New Editorial Team for 2026–2029
  • Do More Likes Lead to More Clicks? Evidence from a Social Advertising Field Experiment
  • Sharing Makes Us Wasteful: How Shared Products Drive Overuse—And What Businesses Can Do

RSS Journal of Marketing Research

  • Accounting for Formative and Reflective Topics in Product Review Data for Better Consumer Insights
  • Mapping Spatial Heterogeneity in Retail Advertising Effectiveness
  • How Firms Can Steer Social Media Conversations
  • The Token-Effort Effect: Trivial Redemption Effort Increases Price Promotion Effectiveness
  • The Effects of Off-Price Store Opening on the Incumbent Channels of a Multichannel Retailer: Full-Line Stores Versus Online Store
  • Brands in Unsafe Places: Effects of Brand Safety Incidents on Brand Outcomes
  • Modeling Categorized Consumer Collections with Interlocked Hypergraph Neural Networks
  • The Effect of Gender-Neutral Marketing on Consumer Attribute Preference
  • How Fatal School Shootings Impact a Community's Consumption
  • Consumer Response to Climate Change: Wildfire Smoke and Sustainable Product Choice

    Lista de Links

    • American Marketing Association
    • Anpad
    • Association for Consumer Research
    • European Marketing Academy
    • Society for Consumer Psychology
    • Society for Marketing Science

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