Paulo Prado

Marketing e Comportamento do Consumidor

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Are Marketing Certifications Worth It? What the Data Says in 2026
When a Trust Badge Changes What Sellers Do
Marketing’s Most Overlooked Advantage: Brand Presence
Struggling to Navigate Global Trade? Rely on the Power of Marketing
The State of Digital Content: 2026 Edition
Linked for Success: How Board Interlocks Influence Marketing Power
The Brand Marketer’s YouTube Playbook
Experiential Marketing Playbook for Modern B2B Marketers
Where Marketing Strategy Meets Sales Execution
Synthetic Data: From ‘What can this technology do?’ to ‘Which decisions will this help us make better?’

Multihoming Alliances and Price Competition
Improving the Discriminant Validation of Multi-Item Scales
The Decision-Making Process and Impact of Individual Decisions for Joint Consumption
Didn’t Have Time or Didn’t Make Time? How Language Shapes Perceived Control over Time and Motivation
When “Year” Feels Near: How Year Versus Length Framing Alters Time Perception and Consumer Decisions
Out of Control: The Interplay of Subjective Poverty and Income on Spending
The Interactive Effect of Physician–Hospital Organization and External Environment on Patient Satisfaction
Talking with Your Hands: How Hand Gestures Influence Communication
The No-Hunger Games: How GLP-1 Medication Adoption Is Changing Consumer Food Demand
The Pick-the-Winner-Picker Heuristic: Preference for Categorically Correct Forecasts