Resumos Publicados em Congressos

Trabalhos publicados em anais de eventos (resumo)

Kososki, M. ; PRADO, P. H. M. . Hierarchical Structure of Brand Authenticity. In: Academy of Marketing Science Conference – North America, 2016, Orlando. 2016 AMS Conference Proceedings. Orlando: AMS, 2016. v. 1. p. 54-54.
MANTOVANI, D. ; TAZIMA, D. I. ; PRADO, P. H. M. . The Influence of Visual Art and Regulatory (non) Fit on Product and Advertisement Evaluation. In: Association for Consumer Research North American Conference, 2014, Baltimore. Proceedings of the 2014 Association for Consumer Research Conference, 2014. v. 1.

 

MANTOVANI, D. ; IBARRA, J. ; Korelo, J.C. ; PRADO, P. H. M. . Effects of Social Distance on Consumers´ Responses to Company Transgression. In: Association for Consumer Research North American Conference, 2014, Baltimore. Proceedings of the Association for Consumer Research Conference. Baltimore: ACR, 2014. v. 1.

 

Santos, T.S., PRADO, P. H. M., MANTOVANI, Danielle, Korelo, J.C. Emotional Suppression as a Moderator for the Impact of a Transgression on Consumers´ Satisfaction In: 2013 Association for Consumer Research European Conference, 2013, Barcelona.  2013 Association for Consumer Research European Conference Proceedings. New York: ACR, 2013. v.1. p.1 – 2

SOUZA, Ana Cláudia de, PRADO, P. H. M., RIBEIRO, C. M. Organizational Relationship between Heath Insrance Companies and Health Services Providers in Brazil In: 2013 B2B International Workshop, 2013, São Paulo. 2013 B2B International Workshop Proceedings. São Paulo: FGV, 2013. v.1. p.1 – 1

EWALD, E., MARCHETTI, R. Z., PRADO, P. H. M. Relationship Quality and Perceived Value in B2B Relationships In: 2013 B2B International Workshop, 2013, São Paulo. 2013 B2B International Workshop Proceedings. São Paulo: FGV, 2013. v.1. p.1 – 1

BARBOZA, M. M., MANTOVANI, Danielle, PRADO, P. H. M., VIACAVA, Juan José Camou. The Impact of Regulatory (Non) Fit and Task Difficulty on Consumer s Subsequent Evaluations In: 2013 North American Association for Consumer Research Conference, 2013, Vancouver. Proceedings of the 2013 North American ACR. New York: ACR, 2013. v.1. p.1 – 1

PETROLL, MARTIN DE LA MARTINIERE PETROLL ; Paulo Henrique Müller Prado . Affect Transfer Between Television Show and Brand Placement: A Two Way Street?. In: Society for Consumer Psychology s Annual Winter Conference, 2012, Las Vegas. Society for Consumer Psychology s Annual Winter Conference, 2012.

PRADO, P. H. M. Organizational Relationships and Connectivity in Emerging Markets: A Study in Health Service Market in Brazil In: 40th Conference of EMAC, 2011, Ljubljiana.  Conference Proceedings. Ljubljana: Faculdade de Economia UL, 2011. v.1. p.340 – 340

PRADO, P. H. M., MANTOVANI, Danielle, Korelo, J.C. The Effects of Self-Regulation Systems on Innovation Adoption In: 40th Conference of EMAC, 2011, Ljubljiana.  Conference Proceedings. Ljubljana: Faculdade de Economia UL, 2011. v.1. p.340 – 340

SEMPREBOM, E., PRADO, P. H. M., PALMEIRA, Mirian. Brand Experience Dimensions In: 39th EMAC Conference, 2010, Copenhagen.  Conference Proceedings 39th EMAC Conference. Bruxelas: EMAC, 2010. v.1. p.265 – 265

SEMPREBOM, E., PALMEIRA, Mirian, PRADO, P. H. M. Brand Experience Dimensions – An Analysis In: BAM 2010, 2010, Sheffield.  BAM 2010 Proceedings. Sheffield: BAM, 2010. v.1. p.31 – 31

FRANCISCO-MAFFEZZOLLI, E. C., PRADO, P. H. M., MONTANA, J. Brand Identification: building a concept from social identity theory and self congruity theory In: 6th International Conference of AM Brand, Identity and Corporate Reputation, 2010, Barcelona.  AM Brand, Identity and Corporate Reputation Proceedings. Barcelona: Academy of Marketing, 2010. v.1. p.23 – 23

PRADO, P. H. M. SHORT-TERM AND LONG-TERM AFFECTIVE RESPONSES: A COMPARISON BETWEEN EMOTIONS AND SENTIMENTS In: ACR North America Conference, 2009, Pittsburg.  Advances in Consumer Research. Pittsburg: ACR, 2009. v.37.

MUNIZ, Karlan, MARCHETTI, Renato, PRADO, P. H. M. Brand Personality Dimensions in Brazil In: 36th EMAC Conference, 2007, Reykjavik.  Proceedings of 36th EMAC Conference. Reykjavik: EMAC, 2007. v.1.

ESCUDERO, Fabiana Thiele, PRADO, P. H. M. Goal Hierarchies in a Means-end Chains Approach In: 36th EMAC Conference, 2007, Reykjavik.  Proceedings of 36th EMAC Conference. Reykjavik: EMAC, 2007. v.1.

LEIDENS, Arthur, PRADO, P. H. M. Investments in the Relationship with consumers and their consequences: A Study in Clothing Department Chain Stores In: 36th EMAC Conference, 2007, Reykjavik.  Proceedings of 36th EMAC Conference. Reykjavik: EMAC, 2007. v.1.

ZANCAN, Cláudio, PRADO, P. H. M. Antecedents and consequencies of relationship quality – a study of Brasilian´s apple distributiuon channel In: 35th European Academy of Marketing, 2006, Atenas.   Proceedings do 35th EMAC. Atenas: EMAC, 2006. v.1. p.254 –

PRADO, P. H. M., MARCHETTI, Renato Zancan. Satisfaction and Loyaty in utilities services: the case of eletric distribution services in Brazil In: 35th European Academy of Marketing, 2006, Atenas.  Proceedings of 35th EMAC. Atenas: EMAC, 2006. v.1. p.254 –

PÁDUA JR, Fábio Pimenta de, PRADO, P. H. M. The adoption od innovations of high tech products In: 35th European Academy of Marketing, 2006, Atenas.  Proceedings of 15th EMAC. Atenas: EMAC, 2006. v.1. p.254 –

SCHLEMER, Cris Betine, PRADO, P. H. M. The consumer experience in shopping centers – a study os surprise In: 35th European Academy of Marketing, 2006, Atenas.  Proceedings do 35th EMAC. Atenas: EMAC, 2006. v.1. p.254 –

WEBER, Lídia, PRADO, P. H. M., SALVADOR, Ana Paula Viezzer, BRANDENBURG, Olivia Justen. Escalas de Qualidade de Interação Familiar (eqif) – Análise Fatorial Confirmatória. In: XIV ENCONTRO BRASILEIRO DE PSICOTERAPIA E MEDICINA COMPORTAMENTAL, 2005, Campinas.  Anais. Campinas: , 2005. v.1.

PRADO, P. H. M., STEINER NETO, P., SILVA, L., GRAMMS, L. Consistensy in Decision Making for Diferent Constituencies: A Contribution to Prospect Theory In: Latin America´s New Millenium, 1999, New Orleans. Proceedings do BALAS´99. , 1999. p.505 – 505

STEINER NETO, P., SILVA, L., GRAMMS, L., PRADO, P. H. M. A Avaliação da Consistência na Tomada de Decisões para Diferentes Beneficiários Utilizando a Teoria dos Prospectos In: 6o EVINCI, 1998, Curitiba.  Anais do EVINCI. Curitiba: UFPR, 1998. p.543 – 543

PIRES, P., MARCHETTI, Renato Zancan, PRADO, P. H. M. The ATM Users Profile in Brazilian Banks In: BALAS´98, 1998, South Padre Island.  Proceedings of BALAS´98. , 1998. v.2. p.807 – 807

BONI, M., PRADO, P. H. M., SCHLICHTA, K., RAUEN, D. Resposta Afetiva ao Processo de Compra em Supermercados In: 5o EVINCI, 1997, Curitiba.  Anais do 5o EVINCI. Curitiba: Editora da UFPR, 1997. p.403 – 403

RAUEN, D., PRADO, P. H. M., SCHLICHTA, K., BONI, M. Satisfação do Consumidor com relação ao Supermercados In: 5o EVINCI, 1997, Curitiba.  Anais do 5o EVINVI. Curitiba: Editora da UFPR, 1997. p.402 – 402

PRADO, P. H. M., CASTANHO, J. R. Sistema de Processamento de Imagens In: CICTE-89, 1989, São Carlos.  Anais do CICTE. , 1989.

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