Paulo Prado

Marketing e Comportamento do Consumidor

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Fábio Pimenta de Pádua Jr. (2015) – Significado do Sorriso em Comunicação Não-Verbal

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RSS Journal of Marketing

  • Why Do Small Brands Get Better Reviews? The Hidden Bias in Word of Mouth
  • Why Physical Brand Presence Matters More in an AI-Saturated World (Asia-Pacific View)
  • AI, Copyright, and the Future of Media: How Copyleaks Helps Protect Intellectual Property in the Age of Large Language Models
  • Act-On Marketing Automation and AI Trends Report
  • When Gamification Pays Off—and When It Doesn’t: Driving Engagement Without Losing Value
  • Are Marketing Certifications Worth It? What the Data Says in 2026
  • When a Trust Badge Changes What Sellers Do
  • Marketing’s Most Overlooked Advantage: Brand Presence
  • Struggling to Navigate Global Trade? Rely on the Power of Marketing
  • The State of Digital Content: 2026 Edition

RSS Journal of Marketing Research

  • Multihoming Alliances and Price Competition
  • Improving the Discriminant Validation of Multi-Item Scales
  • The Decision-Making Process and Impact of Individual Decisions for Joint Consumption
  • Didn’t Have Time or Didn’t Make Time? How Language Shapes Perceived Control over Time and Motivation
  • When “Year” Feels Near: How Year Versus Length Framing Alters Time Perception and Consumer Decisions
  • Out of Control: The Interplay of Subjective Poverty and Income on Spending
  • The Interactive Effect of Physician–Hospital Organization and External Environment on Patient Satisfaction
  • Talking with Your Hands: How Hand Gestures Influence Communication
  • The No-Hunger Games: How GLP-1 Medication Adoption Is Changing Consumer Food Demand
  • The Pick-the-Winner-Picker Heuristic: Preference for Categorically Correct Forecasts

    Lista de Links

    • American Marketing Association
    • Anpad
    • Association for Consumer Research
    • European Marketing Academy
    • Society for Consumer Psychology
    • Society for Marketing Science

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