Paulo Prado

Marketing e Comportamento do Consumidor

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Fábio Pimenta de Pádua Jr. (2015) – Significado do Sorriso em Comunicação Não-Verbal

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RSS Journal of Marketing

  • 90% of Consumers Distrust Influencers. How Can Marketers Rebuild Influencer Authenticity?
  • This Deep-Learning Method Unlocks New Possibilities for Segment-Specific Product Design
  • Explore IPEDS enrollment data in plain English
  • Marketing in the agent era
  • Pharma Buying Trends: Longer Decisions, More Stakeholders
  • Call for Papers | Journal of International Marketing | Artificial Intelligence in International Marketing: Mapping Impact Across the Domains of the Field
  • Call for Papers | Journal of Public Policy & Marketing: Advancing Wiser Consumption and Innovation: Consumer Wisdom, Wiser Innovation, and Public Policy for Flourishing
  • Why Do Small Brands Get Better Reviews? The Hidden Bias in Word of Mouth
  • Why Physical Brand Presence Matters More in an AI-Saturated World (Asia-Pacific View)
  • AI, Copyright, and the Future of Media: How Copyleaks Helps Protect Intellectual Property in the Age of Large Language Models

RSS Journal of Marketing Research

  • When Do Purchase Preconditions Increase Purchase Intention? The Role of External Reference Points
  • The Impact of a Horizontal Versus Vertical Product Display on the Attraction Effect
  • The Economic Consequences of Risk Absorption in Business-to-Business Relationships: Evidence from Indirect Auto Lending
  • First In, First Out? How Debt Age Affects Debt Prepayment Decisions
  • Welfare Implications of Democratization in Content Creation: Generative AI and Beyond
  • Investment Incentives and Relative Bargaining Power in a Multiproduct Distribution Channel
  • Information Disclosure via Platform Endorsement in Online Health Care
  • The “Dark Is Hardworking” Association: How Skin Tone Affects Perceptions of Service Providers in India
  • The Effect of Downvotes on Content Creation: Evidence from Social Media
  • The Pick-the-Winner-Picker Heuristic: Preference for Categorically Correct Forecasts

    Lista de Links

    • American Marketing Association
    • Anpad
    • Association for Consumer Research
    • European Marketing Academy
    • Society for Consumer Psychology
    • Society for Marketing Science

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